![]() The Web-based community study was executed to understand the role apps have for parents (to be) who want to track their baby’s development. In Multimedia Appendix 1 a screenshot of uGrow can be found including an example of an insight. In this way, insights provide personal advice, tips, and information tailored to the unique situation of the parent and the baby. For example, if a mother is keeping track of her baby’s breastfeeds, an insight could be the following: based on your tracked data, your left breast appears to steal the spotlight a little. This rule analyses the data that parents have tracked in the app and defines when an insight text is presented to the user. Insights refer to small pieces of text that are shown in the uGrow app on the basis of a technical rule. To achieve this, the uGrow team has developed so-called insights. It seeks to provide a data-driven solution by offering parents personal advice that addresses their needs and wishes, on the basis of behavioral and contextual data users have tracked in the app. In line with these trends, Philips Avent has developed the uGrow app, a medical grade app dedicated to new parents for tracking their baby’s development. Moreover, according to Johnson, apps are designed to be performative, that is, they induce or elicit users to act, for example, to change certain behaviors. Given this, more apps are increasingly personalized by offering tailored information and personal advice on the basis of tracked app data. By means of different techniques-artificial intelligence, machine learning, data mining, and classification algorithms-the collected contextual and behavioral data can be analyzed and turned into meaningful, new information for the infant’s parents or caregivers. The often large amounts of contextual and behavioral data (referred to as big data) that are collected in (and in function of) the process provide ample opportunity for data-driven innovation (DDI). ![]() These apps are becoming ever smarter, in that they do not only contain information about child-rearing topics but they also allow users to track the infants’ development with increasing completeness and precision. Unsurprisingly, more and more parenting apps have become available to support new parents a quick search for parenting apps in the Google Play Store easily yields more than 50 hits within a second. ![]()
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